A Brand That Started with Just 200USD; Showcased by ZARA, Anthropologie and more!

This story about the brand is for those who thought they have no funds to start their business. If you sprinkle with passion, vision and love: you can start anywhere, with anything you got. 

While at Amazon India Fashion Week 2018, I was taking a stroll in the lounge area and making myself comfortable with all the stylish designs that I was able to understand a little ('cause it was my first time) a quote that I have seen on Instagram feed a few times caught my eyes. 

Shoppin, Style and Us: India's Yop Shopping and Selfhelp Blog - ANANAYA at AMAZON INDIA FASHION WEEK 2018

I remember the first thing I did was take a picture on my phone and then started looking inside the cabin with the hope that I would see the designer. A lady introduced me to this charming face talking to someone a little far from the cabin, with salt and pepper hair, half of it was pinned. And that lovely smile! It made me comfortable, feel the warmth and I wanted to know everything about her - that was NUPUR.

Shopping, Style and Us: India' Top Shopping and Selfhelp Blog - Yours truly with NUPUR of ABN (ANANAYA)

Accessories by Nupur (ABN), is a young design-based manufacturing company, started in 2011 with a 200 USD, design collection and a passion to perform. In a short, carved an impeccable reputation for beautiful designs, fine quality craftsmanship and lasting friendships with their customers. ABN's original designs have been handpicked by some of the most loved brands for their collections. A spread of accessories like bags, shawls, jewellery and accessories are created by skilled professionals on the finest machines using the premium quality material. An ensemble of gifted master embroiderers weave their magic into the designs that deliver modern cutting-edge trends/designs, but also excel at bringing ethnic Indian charm to the trends of years to come.

Here is what Nupur has to say about the brand, in her own heartfelt words (exclusive to SSU) -

I am a fashion major in textiles and clothing. A masters of science in textiles from Lady Irwin College and have studied Indian handicrafts from NIFT. "Creating" for my brad is my meditation and my way of living. I have named my handbags and accessories  after:

A- Adrash (my mother) N- Nupur A-Ananya (my daughter )
My mother taught me grace and my daughter is a reason I look forward to in life.
ANA .... in Spanish means: grace
NAYA ..... in Hindi means: new
ANANAYA means "eternal yet evolving" 

In Sanskrit: there is a Doha: which mentions ANANAYA for Meera's devotion to Krishna and her evolving love for Krishna every moment, stronger than the moment gone by.

This is what keeps me going. 

Apparently, ANANAYA has been recognized and awarded on many platforms. It is clearly for those impeccable, classy designs that are low key rooted with eternal Indian ethnic touch.


  • The emerging woman fashion accessory brand of the year 2016 ANANAYA
  • Woman entrepreneur of the year 2016, to Nupur Batra
  • ANANAYA work ( Ikat sari woven in pashmina )  was showcased at the Worl Ikat Conference in London June 2016
  • Editors choice award for March 2016, in Asia's fashion jewellery and accessory fair, Hong Kong March 2016
  • Adorne magazine, naming Nupur Batra as the ACCESSORY QUEEN OF INDIA, 2015.
  • The best design collection in, APLF 2015 (Asia’s Pacific Leather Fair ) Hong Kong Gold award for the best design collection in India Fashion Jewellery and Accessory Fair 2014

Connect with ANANAYA
Company name: Accessories by Nupur 
Brand name: ANANAYA
My Facebook page: Accessories By Nupur
Website: Ananaya.com

Good design encourages a viewer to want to learn more.
- Alexander Isley

Before you go-

I promise you all that you will see more from Nupur here on the blog because SSU is all about them who show us a streak of hope and promises that "you can do it."

Love and Light

*This post may contain affiliate links, products sent by brand/PR for consideration, paid content. Disclosure Policy.

About SSU by Jiya

"Jiya is a passionate shopper and reader. A lover and fighter, continuously improving and evolving to contribute in this world as a philanthropist and environmentalist. She loves to spend time on internet, reading multiple things simultaneously with a single vision- find something helpful for this society and readers of SSU."
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